Work

Mapping insight to impact

Gregio- Brand Playbook

Developed a comprehensive brand strategy and playbook for Gregio, a Greek jewelry brand, translating audience insights and brand heritage into positioning, social strategy, campaigns, and customer experience recommendations. Collaborated with a team to develop and pitch the final strategy.

Dave’s Killer Bread – Brand Manifesto & Anthem

Developed a strategic brand manifesto and anthem focused on authenticity and personal growth to better connect with a younger audience. Contributed to insight development, messaging, and overall campaign direction as part of a team.

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Pickleball Bella Pitch Deck Presentation by Jocelyn Jankowski ```

Pickleball Bella – Brand strategy pitch

An integrated brand strategy and rebrand developed as part of a three-person team for a client pitch competition, designed to expand Pickleball Bella beyond the court and into the lifestyle surrounding the sport.

Clemson Is Chic – Social Media Campaign

A social media campaign created for the Bridge to Clemson Instagram to help students feel connected to the Clemson community through relatable, student-focused content and a strong visual identity.

Semester At Sea Operational Comm Plan Portfolio

Developed a strategic communications plan for Semester at Sea’s national campus tour, including audience research, key messaging, communication channels, and a year-long outreach strategy designed to increase awareness and engagement with the 2027 voyages.